Under Swiss and EU rules a manufacturer can list the entire perfume of a product as a single word. Until recently, twenty six known allergens had to be named separately once they passed a threshold. That list was expanded last year and now runs to more than eighty substances, with the first deadline falling on 31 July 2026. Everything not on that list still stays inside the single word. If your skin reacts and you cannot work out why, this is often where the answer is hiding. Our first product contains no fragrance at all.
The reason the rule exists is commercial rather than sinister. A perfume composition is treated as the property of the house that made it, and listing every component in order would publish that composition to anyone holding the bottle. So the label carries one word, and the detail sits with the supplier.
The thresholds matter. The named substances have to appear on the label once they pass a set level, and those levels differ between something you rinse off and something you leave on the skin. A product you apply and leave in place has the lower threshold, because the contact lasts longer. That is why two products can carry very different looking labels while both being described as fragranced.
None of this tells you a fragranced product is a problem. Most people use fragranced products every day without noticing anything. The difficulty is narrower than that. If you are trying to work out what your skin is responding to, a single word covering an unknown number of substances is the one part of the label you cannot reason about. Everything else can be read, compared across products, and ruled in or out. Fragrance cannot.
So the decision for our first product was made for a practical reason rather than a philosophical one. It is a fragrance free and alcohol free moisturiser formulated for sensitive skin, and leaving fragrance out removes the part of the label that would have been unreadable. It also means the product has no smell to speak of, which some people will not like. That is a fair trade for being able to say exactly what is in it.
What we can say now is limited on purpose. We will not publish an ingredient list or any concentration until the formulation and safety assessment are final.